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Anna Klingmann
Anna Klingmann (born 1965) is an architect and academic who specializes in branding. She is the founder and principal architect of Klingmann Architects and Brand Consultants, and author of ''Brandscapes: Architecture in the Experience Economy''.
==Education and early career==
Anna Klingmann began her education in New York City in 1984 studying painting at the Arts Students League. In 1985 she enrolled in the Parson's School of Design where she earned an associate's degree in interior design. After working for several years in commercial interior design firms, she received a Fulbright Scholarship in 1991 and enrolled at the Pratt Institute, where she earned a bachelor's degree in architecture. She then went on to study urban planning in the master's program at the Architectural Association in London. In 1998 she registered with the Berliner Architektenkammer to become a licensed architect. In 2006 she received her PhD in architecture and marketing from the Berlin University of the Arts (UDK).
Klingmann's early academic career can be seen as a continual broadening of scope, working from the small scale of fine arts and interiors to the large scale of urban design. When she went on the write her thesis, she combined all of these fields to create an interdisciplinary look at architecture not as an isolated field of aesthetic study, but as an integral part of shaping the world in which we live. Connecting the study of architecture and branding, she examined the impact that architecture has on the identity of its location. In 2007 she expanded her thesis into the book ''Brandscapes: Architecture in the Experience Economy'',〔Anna Klingmann, ''Brandscapes: Architecture in the Experience Economy'', MIT Press, 2007, ISBN 978-0262113038〕 published by MIT Press. A second edition of the book was released in paperback in October, 2010.
While pursuing an academic career, she balanced the theoretical nature of her studies and research with solid experience in both commercial and critical architecture firms. She worked for commercial firms Rambush Associates and Pfieffer & Miro Associates in New York, and then for Zaha Hadid (1996) and Rem Koolhaas at OMA (1996–1998). Klingmann's goal is to unite disparate fields, to utilize both small and large scale practices, to join commercial and aesthetic interests, and to apply theory to practice.
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